Marketing Articles from Broker Network
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Introductions to prospects
An advertisement that first ran in 1958, for a publisher of business magazines, features a man in his late-fifties, wearing a formal suit and bow tie. He’s sat in a traditional wooden and leather swivel chair looking, unsmiling, directly out of the page, as if meeting a new salesperson for the first time...
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Where to next?
Marketing strategy can be an incredibly detailed subject – 3 of the books I have on this subject are over 800 pages each – but the fundamentals are always the same...
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Marketing - reasons why
Apart from a few notable exceptions, it’s taken a long time for marketing to become an integral part of the insurance sector, for a variety of reasons.
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Marketing planning
‘Planning is an unnatural process; it is much more fun to do something.’
Sir John Harvey Jones