With the Conference now only a matter of weeks away, it’s time to start prepping for your most engaging and productive National Conference ever.
TWO WEEKS TO GO:
Do your homework
It might be a cliche, but failing to prepare means preparing to fail. Make sure you look through our list of exhibitors ahead of the Conference, make a note of who you want to see, and think about what you want to get out of the event.
Get those appointments in the diary
Get ahead of the game. Now is the time to start filling your diary and get meetings pinned down so that you can stride into day one with confidence. If you encounter problems with making any appointments, talk to us and we’ll help.
ONE WEEK TO GO:
Define in your mind what you’re asking for
Know before you arrive what it is that your business needs. Whether it’s greater access to bespoke products, enhanced commissions, increased profit share, better terms of credit, or access to better or new service providers, figure out a plan of action on what you want from each person you plan to talk to.
Get your elevator pitch ready
You have 20 seconds to describe your business in a compelling way… go! An ‘elevator pitch’ simply refers to a succinct, engaging way of describing your business. It shouldn’t last longer than 20 seconds and needs to appeal to everyone. You don’t need to worry about including lots of detail: leave your audience wanting to know more.
…and look at that pitch through the eyes of your audience
What are the key points that your audience will take away from what you’re saying? Think about the types of people that you are likely to speak to, such as insurers, suppliers and fellow brokers, and consider what sort of high level appeal each of those audiences might be looking for.
THE NIGHT BEFORE:
Remember that regional independent brokers are hugely appealing to insurers
This is crucial. You represent the greatest opportunity to our Insurer Partners, so utilise this to your advantage. No matter the size of your business you should feel confident when approaching even the biggest insurers, as you have something incredibly valuable and desirable to offer.
Choose your objectives wisely
Make an impact. With just 48 hours at the National Conference and 48 exhibitors to see, you’re not going to have all of your prayers answered at the event; so make sure that you leave a positive lasting impression.
REMEMBER ON THE DAY:
Use the BN team for introductions
It goes without saying that we have strong relationships with all of our exhibitors – make use of this and use us to get in front of the people who you want to speak to.
Deliver with passion
We’re not talking about breaking into song, but if you care about what you do, show it. It demonstrates that you’re serious about your business and you’re someone who is worth working with.
Don’t be afraid of silence
Leave gaps in the conversation to allow the other person to speak. This may feel awkward at first, but it will actually make you seem confident, assured, and interested in what the person you’re talking to has to say.
Leave the hard sell at home
This may seem counter-intuitive, but events like the National Conference are not the time or the place to go in for a hard sell. This environment should be reserved for making new connections and discussing how you can help each other. You should aim to make the people you’re talking to feel comfortable and interested in hearing more; selling is likely to put them off.
Network like crazy
Don’t just go through the motions – if you give something of yourself to each person you meet, you’re likely to get something back. Make each interaction count.
AFTER THE EVENT:
Deliver on your commitments
This goes for at the event and afterwards – do what you say you will, on time, every time, to create the right experience for insurers and suppliers. If you’ve made appointments, it’s essential you keep to them.
Review the event
This is important both from a personal perspective and a wider one. We would love to hear your feedback on how the event worked for you so that we can continue to improve and deliver to meet your needs. However, by reflecting on how you and your team used the Conference to your advantage, you may also spark innovative ideas on how to approach your next networking event.