Videos are ever increasing in popularity as a way to communicate with website visitors, social media followers and email subscribers. They’re quick to digest and are a personable way to get your message across.
But hiring a videographer is expensive, and you might be tempted to save your money for when you know you have a message that’s going to be financially viable and last a long time.
While there are times when it may be worth hiring a pro, you could be missing many opportunities to get in front of the camera and produce a clear, good quality video that serves its purpose using nothing more than your smartphone with just a few considerations.
Our Marketing Consultancy explain the top tips when filming on smart phone.
Position your subject (or yourself if filming solo) in a room with plenty of light. Natural is better if possible, and try to have the light shining to the side of the subject rather than head on – which will make them squint, or behind them, which will make it difficult to see their face.
If you do want to film outside to make the most of daylight, be sure it’s somewhere quiet. Background noise can be difficult to remove on most basic software, so it’s better to film in a quiet location in the first place. Search online and you’ll find a range of lapel microphones to suit every budget, which are designed to give your phone’s audio a boost.
Always film landscape. While some platforms support portrait footage, the majority of media players are widescreen by default. There are ways to edit the orientation of your footage so as to fill the screen and eliminate the black borders on either side of your clip, but this can be a fiddly process – one that can be avoided simply by turning the phone.
Use a tripod
Obviously, this will only apply to static videos and not those where you’re filming at an event, but a steady clip will help the video look more professional. There are tripods which are specifically designed for smartphones to provide steady footing and even those which will cling onto railings or tree branches.
If you’re using questions to prompt the subject, or your filming yourself and need to look at your notes, be sure to leave a good pause before you start speaking again. The same goes if you make a mistake and need to start again. You don’t need to take it from the top, but leaving a big enough gap will make it far easier to edit out any content you don’t want in the final cut.
Need inspiration on what to video? Here are a few avenues to explore:
- Charity initiatives and events – Film a bake-off or race that your team is taking part in
- Shows and exhibitions – Provide a whistle-stop tour of an event of interview fellow delegates
- Customer testimonials – Think about any happy clients who would gladly say a few words in your favour. Here are some questions you could ask to form the basis of your video:
- How did you find out about the company? What problem were you looking to solve?
- What made you choose us?
- What have been the greatest benefits you’ve received?
- How have the company’s products and services helped you reach your goals?
- What was it like to work with the company?
- Is there a time where the company went “the extra mile” to serve you?
- Why would you recommend the company to someone else?
- If someone called you and asked, “Why should I do business with the company”, what would you tell them?
- What has the post-sales/implementation relationship been like?
- How is the company aligned with the values that drive your business?
- Product explainers – People absorb information in different ways, and while some may find it easier to digest written information, others might prefer to gain an understanding of a particular product through a video. Film your most knowledgeable member of the team on any given product or service and let them explain what it is and how it works. Encourage them to give examples of recall previous claims.
There are a host of video editing software platforms available online to download or use for free. Each have their pros and cons, and it’s good to try out a couple to see what works for you, but here are a few to explore:
For Windows PC
Windows replaced Movie Maker with Windows Photos which allows you to organise and enhance your footage. It’s fine for beginners looking to tidy up their projects but is limited in its capability.
For more editing options, try the free online software OpenShot, which may look daunting at first but is very user-friendly and comes with a greater suite features allowing you to fine-tune your video.
iMovie is Apple’s basic editing tool which allows you to collate and order video clips and save them in QuickTime.
Quick tip summary
- Film landscape
- Use a tripod
- Ensure that there’s a little background noise as possible so your subject can be heard clearly
- Make sure there’s no bright light behind the subject or right in front of them which will make them squint
- Leave plenty of space in between questions, note reading or mistakes.
Want help with you video editing?
Our Marketing Consultancy team can help you with basic your video editing. For more information about becoming a Member, get in touch by emailing firstname.lastname@example.org or calling 0344 346 0946.