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Kindness wins for all: find out who won a £1000 donation to their chosen charity in our competition with Ecclesiastical

Back in May, we asked members to let us know about their kind acts in the community and those of their clients for a chance to win a £1000 donation towards a charity of their choice for our Kindness Wins competition in partnership with Ecclesiastical.

Unsurprisingly, given the consideration we see from brokers time and time again, there were plenty of entries to choose from, as we saw truly wonderful examples of extending support and kindness to the wider community.

But, we could only pick two winners.


Jukes Insurance, nominating Anna-Kate Morris

Our first winner is Jukes Insurance, who were heartened by the actions of the daughter of one of their clients, Anna-Kate Morris. 17-year-old Anna-Kate inspired hundreds of people across Worcestershire to knit, crochet, and sew hearts for those in need of a lift when she created the Facebook group Worcestershire Hearts of Joy.

Over 15,000 hearts were distributed, to hospitals, funeral homes and care homes across the county, going to patients separated from family, bereaved family members, and hospital staff. They have brought much needed kindness and love to those suffering across our region through this extremely difficult time. 

Anna-Kate has chosen the Rose Peters Foundation to receive the winning donation. The charity supports families with children in intensive care and those coping with neonatal loss, infant loss, stillbirth or miscarriage.


Risk Kitchen, nominating their client, Mitch’s Kitchen

Our second winner is Risk Kitchen, who nominated their client, Mitch’s Kitchen. The vegan food firm donated food parcels to families with young children who were medically vulnerable and shielding, in partnership with charity Ripples of Compassion. Of course, it is this charity that has been chosen as the beneficiary of Risk Kitchen’s £1000 donation. 

Find out more about the charity from its Trustee and Charity Chair Fiona Corless in the video below, where Mitch’s Kitchen husband and wife team Mitch and Shirin reveal that the charity will be receiving the donation:


A spokesperson from Ripples of Compassion explained how the donation would contribute to the work they do,

“As a small charity that relies on donations this money means a lot to us and goes a long way to helping the bereaved parents and children with cancer or life limiting conditions that we support so we can keep offering our services at no cost to them.

“Alongside our long-term projects for bereaved parents, which includes counselling support, self-care boxes and bereavement libraries, we have two new projects that this donation will help us to help reach more families with.

“The first is providing food parcels for families of children with cancer in hospital and for bereaved parents on discharge.

And the second is developing relaxation activity flash cards for children with cancer to help them manage anxiety associated with treatment.”



A special mention and thank you to our other entrants

We saw many other examples of caring acts from brokers and their clients, as evidenced by our other entries.

Acres Insurance Brokers decided to provide meals that would have been prepared for their agricultural events to the staff at Kettering General Hospital as a thank you for all the brave work they are doing.

Meanwhile there was a change of pace for Ben Amos of Caleb Roberts, who ran 100 miles in May to raise money and awareness for Mind. Ben said it was a challenge that definitely got people talking, which in turn kept him motivated, 

“It was the awareness raised that astounded me more than the total.  The amount of messages and emails from people for help and advice with their own mental health was incredible. It made the running goal very easy indeed.”

Ben raised a total of £526, with an incredible team total of £112,000. 

Suzanne Davies of The Insurance Centre offered her support to healthcare workers in a different way, bringing her sewing machine back into action to sew scrubs, while working full time and looking after three vulnerable people. 

Here is Suzanne’s handiwork being modelling by healthcare worker at St John’s Hospice, Jessica May:

Although Suzanne didn’t secure the £1000 donation on this occasion for her chosen cause, St John’s Hospice – her employers at The Insurance Centre decided to donate £250 on her behalf in acknowledgement of her efforts.

And finally Affinity Insurance Brokers shared the efforts of a client who operates a family-run jeweller, and, on the side in response to COVID-19, a bike repair and restoration project. Keen cyclist Martin Zelley offered his service for free to NHS employees, while encouraging donations from others, so far raising a phenomenal £16,507.

Find out more by visiting his Facebook page.


Congratulations to our winners once again and thank you to everyone who entered. In highlighting these kind acts our entrants have contributed to a widespread positive message of coming together for others and shown just how prevalent and varied these instances are in communities across the country.

MD of Networks and Products, Jaime Swindle, reflected on how quickly and willingly people have stepped up in difficult times,

“The crisis has brought out the kindness and creativity of countless individuals and businesses, serving as an inspiration to us all when it had been needed most.”

Chris Withers, Broker Distribution Director at Ecclesiastical added, “By doing things differently we can build a movement for good. This is something we’re passionate about at Ecclesiastical so working with Bravo Group on the Kindness Wins competition has been great fun. It was fantastic to see so many entries and congratulations to our winners – your continued support for your communities and these charities is greatly appreciated.”

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