Attending BIBA this year? If not, then why not? You may dread the thought of workshops, speeches and bumping into people who you don’t know, but the best brokers go with a plan, execute their plan and use the experience for their own benefit.
BIBA is a unique event where thousands of brokers, insurers and suppliers come together to build relationships, ask questions and update their industry knowledge, so you should think about what you want to achieve from the experience.
Before you go, set your intentions. Are you going to network or listen to seminars and absorb knowledge; start dialogue with an Insurer or MGA; do a deal with an insurer or supplier; increase your income; or reduce your costs? All can be achieved, but you must have a plan.
Here are some top tips on how to make your time in Manchester worthwhile…
Craft your elevator pitch
You’ve probably only got 60 seconds to make an impact, so you can leave a lasting memory and get that follow up meeting in the diary. Talk about your ambitions and goals, so you differentiate yourself and your business from everyone else at BIBA.
Take lots of business cards
You’ve had a memorable conversation, don’t forget to give out your business card. They build credibility and are one of the best ways to remind people about your business. Why not write a note on the back of it to jog their memory about what you spoke about?
Arrange meetings with decision makers not influencers
You’ve only got a limited amount of time with each contact, so make sure you’re talking to the person who can make things happen for you. Do your research beforehand and use the Network’s contacts, so you know exactly who you need to speak to.
Leave the hard sell at home
This may seem counter-intuitive but BIBA isn’t the time or the place to go in for a hard sell. You should aim to make the people you’re engaging with feel comfortable and interested.
Reframe your mind set: you hold all the cards
Regional brokers are hugely appealing to insurers. You represent the greatest opportunity to everyone at BIBA, so utilise this to your advantage. Feel confident because you have something extremely valuable to offer to every attendee.
First impressions count
So make an impact! You’re there to boost your business, but with just 48 hours in Manchester, you want to leave a lasting impression and be memorable for the right reasons.
Deliver with passion
You care about what you do so show it!
What is your USP?
What makes your business unique? There are hundreds of conversations going on at BIBA, so you want to make sure yours sticks in their mind. Share something that makes you stand out from the crowd, so they’ll want to find out more.
When you return to the office after the event make sure you follow-up whether that be via email, on LinkedIn or over the phone. You might even want to meet up. This is your number one objective – to get that second meeting!
Get in touch with the Network! We’re here to help!
We want to make sure you get the best possible outcomes from the exhibition, so let us support you. Whether you want to connect with insurers or move into new markets, we can help you make those connections. Get in touch by calling 0344 346 0946 or emailing firstname.lastname@example.org.